Hello fellow Art Trooper, Daniel Smith paints cost between $6-$27ish depending on the pigment. Amazon tends to do ridiculous price spikes at random times. As a fellow artist, I purchase my DS paint either from http://www.jerrysartaramma.com or http://www.dickblick.com (USA). Please do not purchase a 15ml tube of watercolor for $110. I hope that helps a little.